Yes, now it has been a decade since i started my own label. It pretty much mirrors my state of mind, my emotions, and my personal development.
Of course, it’s not just my story; numerous artists shaped the label with their music, shared thoughts and ideas…to look back now, it feels like a journey. At the beginning, the only rule was to experiment and to develop naturally with open minds and in a friendly way. To feel independent from others’ opinions or trends guided us in every step we made with Affin throughout the years.
The last two years has shaped the music and the approach of the label on an emotional level. This removes the separation between home and club, which motivates me more than ever.
video clip by OleProdukt
text & music by Joachim Spieth